Avora Labs Prepared for MOTOMAN

E-Commerce Launch

Scope of Work & Pricing Proposal

Final Draft • Jan 2026

All prices in INR (₹)
Taxes extra if applicable
Client may select individual items or bundles

1. WEBSITE PAGES

1.1 Core Pages

Page Description Mandatory
HomeHero, categories, best sellers, trust sections✅
Shop / ProductsCategory-based product listing with filters✅
Product Detail Page (Template)Images, content layout, CTA✅
CartOrder summary, coupon, totals✅
CheckoutSecure checkout flow✅
My AccountOrders, addresses, login✅
About MotomanBrand overview page✅
Contact / SupportWhatsApp, form, email✅
Policies Pages (All)Privacy, T&C, Shipping, Returns✅

1.2 Optional Pages

Page Purpose Select
FAQ PageReduce customer queries
Blog / Guides PageSEO & education
Installation Guides PagePDFs / instructions
Product Comparison PageCompare features
Extended Brand StoryEmotional branding
Order Status Self-Check PageReduce support load

2. E-COMMERCE FEATURES

2.1 Core Commerce Features

Feature Description Mandatory
Product Catalog SystemCategories & subcategories✅
Product VariantsSize, color, model✅
Inventory ManagementStock control✅
Order ManagementView, update orders✅
Coupon SystemDiscounts & offers✅
Guest CheckoutNo forced login✅
Product SearchKeyword & SKU search✅

2.2 Payments & Shipping

Feature Description Mandatory / Select
UPI PaymentsGPay, PhonePe, etc.✅
Cards & Net BankingCredit & Debit cards✅
Cash on DeliveryOptional payment mode
Shipping RulesFlat / weight-based✅
Order Tracking IntegrationCourier tracking link

2.3 Vehicle Compatibility System (Auto-Specific)

Feature Description Select
Vehicle SelectorBrand → Model → Year
Compatibility FilterFilter products by vehicle
Compatibility WarningPrevent wrong purchases
Saved VehiclesCustomer account feature

3. PRODUCT STRUCTURE & DATA

3.1 Product Information Structure

Product Element Description Mandatory
Product Name FormatSEO-friendly naming✅
Short DescriptionKey benefits summary✅
Long Description LayoutDetailed explanation✅
Feature HighlightsBullet points✅
Technical Specs TableStructured specs✅
Compatibility SectionVehicle models✅
Warranty InformationTrust element✅

3.2 Product Content & Enhancements

Enhancement Description Mandatory / Select
Product Description WritingPer product
SEO-Optimized Product CopyAdvanced copy
Product Data EntryPer 10 products✅
Compatibility FormattingPer 10 products✅
Installation PDF SetupUpload & layout
Demo Video EmbedVideo placement
Cross-Sell / Upsell LogicIncrease order value

4. CONTENT WRITING

4.1 Included Content

Content Type Scope Mandatory
Homepage CopyFull conversion copy✅
Category DescriptionsPer category✅
About Brand StoryBrand narrative✅
Checkout MicrocopyButtons & messages✅

4.2 Optional Content Services

Service Description Select
Policy Draft TemplatesNon-legal templates
Blog ArticlesPer article
Brand Messaging GuideTone & voice

5. IMAGES & VISUALS

5.1 Included Visuals

Visual Type Source Mandatory
Hero Banners (3)Stock / AI✅
Category Images (5)Stock / AI✅
UI Icons & GraphicsSystem icons✅

5.2 Optional Visual Add-Ons

Visual Description Select
AI Lifestyle ImagesBrand scenes
Product MockupsPer 10 products
Real Product Shoot SupportCoordination only
Video ThumbnailsCustom designs

6. BRANDING & DESIGN SYSTEM

6.1 Included Branding

Element Description Mandatory
Color PaletteDerived from logo✅
Typography SystemHeadings & body✅
UI Design SystemButtons, cards✅

6.2 Optional Branding Add-Ons

Add-On Purpose Select
Brand Guidelines PDFFuture consistency
Social Media KitPost templates
Packaging DesignBoxes & labels
Marketplace CreativesAmazon, Flipkart

6.3 MOTION IDENTITY & VISUAL REFINEMENT (OPTIONAL)

Makes the site feel premium, not template-based.

6.3.1 Motion Identity

Feature Description Select
Button Micro-AnimationsHover & click feedback
Checkout Progress IndicatorsStep-by-step clarity
Loading & Success AnimationsSmooth UX feedback

6.3.2 Illustration & Icon Style

Feature Description Select
Custom Shipping IconsBranded logistics visuals
Accessory-Specific IllustrationsProduct category visuals
Empty State IllustrationsCart, no orders, etc.

7. ADMIN, CUSTOMER & VENDOR DASHBOARDS

7.1 Admin Dashboard (Store Owner)

Feature Description Mandatory / Select
Admin Dashboard SetupCentral control panel✅
Product / Order / Inventory MgmtCore controls✅
Coupon ManagementOffers & discounts✅
Return & Refund ManagementApproval workflow
Invoice Generation (GST)Auto invoices
Banner & Content ControlHomepage updates
Admin Training SessionLive walkthrough✅
Admin Handbook PDFStep-by-step guide

7.2 Vendor Dashboard (Marketplace Only)

Feature Description Select
Vendor Registration & ApprovalSeller onboarding
Vendor DashboardSeller panel
Vendor Product UploadSeller listings
Commission & Payout TrackingRevenue split
Vendor AnalyticsSales performance

7.3 Customer Account Enhancements

Feature Description Select
WishlistSave products
Reorder ButtonRepeat purchase
Invoice DownloadFrom account

7.4 INTERNAL METRICS & BUSINESS INTELLIGENCE (DASHBOARD)

These metrics help the owner understand what is selling, what is profitable, and what needs attention. This is business control, not just marketing analytics.

7.4.1 Admin Business Metrics Dashboard

Metric Description Mandatory / Select
Total RevenueGross sales over time✅
Net RevenueRevenue after refunds & discounts✅
Profit EstimationRevenue minus product cost
Total OrdersNumber of completed orders✅
Average Order Value (AOV)Avg. cart value✅
Best Selling ProductsTop products by sales✅
Least Selling ProductsIdentify dead stock
Category-wise SalesPerformance by category
New vs Returning CustomersRetention insight
Coupon PerformanceWhich coupons work
Refund RateQuality & trust signal

7.4.2 Product Performance Metrics

Metric Description Select
Product ViewsInterest tracking
Conversion Rate per ProductView → purchase
Revenue per ProductActual earning
Profit per ProductMargin clarity
Return Rate per ProductIdentify bad fits

7.4.3 Vendor Metrics (Marketplace Only)

Metric Description Select
Vendor SalesTotal seller revenue
Vendor-wise Best SellersSeller performance
Commission EarnedPlatform earnings
Vendor Return RateSeller quality
Vendor Payout HistoryPayment transparency

7.5 STOCK MANAGEMENT & INVENTORY ALERT SYSTEM

Prevents revenue loss due to stock-outs and overstocking. This is operational intelligence.

7.5.1 Core Stock Features

Feature Description Mandatory
Real-Time Stock CountLive inventory✅
Low Stock ThresholdSet minimum stock✅
Out-of-Stock Auto DisablePrevent overselling✅
Variant-Level StockColor/size tracking✅

7.5.2 Smart Stock Alerts (Very Important)

Feature Description Select
Low Stock Email AlertAdmin notification
Vendor Low Stock AlertNotify vendor/supplier
Multi-Email AlertsMultiple recipients
Stock-Out Warning BannerOn admin dashboard
Daily Stock Summary EmailInventory snapshot

7.5.3 Inventory Intelligence (Advanced)

Feature Description Select
Fast-Moving ProductsHigh velocity items
Slow-Moving StockOverstock risk
Dead Stock DetectionNo sales threshold
Restock RecommendationBased on sales trend
Inventory ValuationStock value report

8. SEO SETUP

8.1 Included SEO

SEO Item Description Mandatory
Meta Titles & DescriptionsCore pages✅
SEO-Friendly URLsClean structure✅
Image Alt TagsAccessibility✅
Sitemap & IndexingGoogle Search Console✅

8.2 Optional SEO Services

Service Purpose Select
Product SchemaRich results
Keyword ResearchCompetitive SEO
Blog SEO StrategyLong-term growth
Monthly SEO RetainerOngoing

9. ANALYTICS & REPORTING

9.1 Core Analytics

Tool Purpose Mandatory
Google Analytics (GA4)Traffic insights✅
Meta PixelAds tracking✅
Conversion EventsCart & purchase✅
Basic Sales ReportsRevenue overview✅

9.2 Advanced Analytics (Optional)

Tool Purpose Select
Sales Analytics DashboardDaily/monthly view
Product Performance ReportsBest sellers
Heatmaps & RecordingsUX insights
Funnel AnalysisCheckout drop-offs
Business Performance ReportPDF + call

9.3 SHIPPING & LOGISTICS ANALYTICS (OPTIONAL / PREMIUM)

This makes the platform feel logistics-first, not just e-commerce. Extremely useful once order volume grows.

9.3.1 Shipping Performance Metrics

Metric Description Select
Delivery Success Rate% of successful deliveries
Average Delivery TimeOrder to delivery duration
Courier Performance ComparisonCompare courier partners
Most Shipped CategoryHigh-volume accessory types
Return / RTO RateFailed & returned orders
Delay FrequencyLate delivery detection

9.3.2 Shipping Intelligence Reports

Report Description Select
Courier-wise Failure ReportIdentify bad couriers
Region-wise Delivery PerformanceLocation insights
RTO Cause BreakdownAddress, COD, delay

9.4 FINANCIAL & OPERATIONAL REPORTS

Report Description Select
Profit & Loss EstimateMonthly overview
Product Margin ReportCost vs selling price
Refund & Return ReportLoss analysis
Stock Aging ReportHow long stock sits
Vendor Settlement ReportMarketplace clarity

10. HOSTING, CDN, DOMAIN & SERVER

Service Description Mandatory / Select
Hosting ConsultationBest hosting choice✅
Server Setup & DeploymentLive environment✅
Domain Connection & DNSDomain setup✅
SSL CertificateSecure HTTPS✅
CDN Setup (Cloudflare)Speed & protection✅
Cache Rules ConfigurationPerformance tuning
Staging EnvironmentPre-live testing
Automated BackupsDaily backups

11. SECURITY & RELIABILITY

Feature Description Mandatory / Select
Web Application FirewallBlock malicious traffic✅
Secure Headers & Rate LimitingCore protection✅
Spam & Bot ProtectionForms & checkout✅
Malware Scan SetupPeriodic scans
Security AuditPre-launch check
Accessibility ChecksBasic WCAG readiness

12. PROFESSIONAL BUSINESS EMAILS

Service Description Mandatory / Select
Business Email Setupinfo@motoman…✅
DNS ConfigurationSPF, DKIM, DMARC✅
Order Notification EmailsBranded system emails✅
Additional Email Accountssales, support
Email Signature DesignProfessional branding
Transactional Email TemplatesOrder, shipping

13. AFFILIATE PROGRAM (OPTIONAL)

Feature Description Select
Affiliate System SetupReferral-based sales
Affiliate Registration PageSignup & approval
Affiliate Terms PageRules & compliance
Commission RulesPercentage or fixed
Affiliate DashboardTrack clicks & earnings
Coupon-Based AffiliatesInfluencer codes
Affiliate Payout TrackingEarnings reports

15. ADDITIONAL OPTIONAL SERVICES

15.1 Customer Experience & Support

Service Description Select
Live Chat IntegrationReal-time support
WhatsApp Support InboxCentralized chats
Support Ticket SystemStructured queries

15.2 Marketing & Conversion Tools

Service Description Select
Popup CampaignsOffers, exit intent
First-Time Buyer OffersCoupon logic
Referral ProgramCustomer referrals
Loyalty Points SystemRepeat purchases
Abandoned Cart (Email)Reminder emails
Abandoned Cart (WhatsApp)WhatsApp reminders

15.3 Social & Influencer Integrations

Service Description Select
Instagram Shop IntegrationProduct tagging
Influencer Landing PagesCampaign pages
UGC / Reviews GallerySocial proof
Review Import SetupGoogle / Instagram

15.4 Legal, Trust & Compliance (Non-Legal)

Service Description Select
Cookie Consent SetupPrivacy compliance
Disclaimer / Safety NoticesProduct clarity
Trust Badges & CertificationsVisual credibility
Invoice BrandingProfessional invoices

15.5 Performance & Tech Health (Ongoing)

Service Description Select
Monthly Speed AuditPrevent slowdowns
Broken Link MonitoringSEO & UX health
Database Health CheckStability
System / Plugin UpdatesSecurity & fixes

15.6 Data, Exports & Business Intelligence

Service Description Select
Sales CSV Export AutomationAccounting use
GST Report FormattingCA-ready files
Product Demand ReportsRestocking insights
Custom KPI DashboardBusiness metrics
Predictive Sales TrendsForecast demand
Auto Reorder SuggestionsSmart restocking
Profit Forecast DashboardBusiness planning

15.8 SHIPPING AUTOMATION & CUSTOMER COMMUNICATION

Reduces manual support load massively.

15.8.1 Delivery Notifications Automation

Feature Description Select
Pickup ConfirmationOrder picked up alert
Out-for-Delivery AlertDelivery day notification
Delivered ConfirmationSuccessful delivery alert
Delay AlertsNotify customer of delays

15.8.2 Return & Exchange Automation

Feature Description Select
Return Request FlowCustomer-initiated return
Auto Pickup SchedulingCourier pickup
Return Status TrackingTransparency for customer
Exchange WorkflowReplace product logic

15.8.3 WhatsApp Shipping Support Bot

Feature Description Select
“Where is my order?”Order tracking reply
Delivery ETA QueryAuto ETA response
Delay ExplanationAutomated updates
Return Status QueryReturn tracking

Confirm Selection